Barrier of Entry
in terms of technology and as a designer
YOUR
FISHING GUIDE
INTELLIGENCE
Blend emotional support, real data,
and a gamified journey on every trip.
and a gamified journey on every trip.
How might we design a tool
for younger anglers
In the digitalized era?
In the digitalized era?
Map of Community
(01)
Shang Yu
As China's leading fishing technology brand, Shangyu is dedicated to delivering localized tech solutions for the recreational fishing community, catering to anglers of all skill levels. By integrating AI technology with educational and interactive features, the platform creates an easy-to-use and engaging fishing experience, becoming a knowledgeable companion for every fishing trip.
Software
(02)
LakeMonster
An app that analyzes data points — including satellite imagery, weather patterns, water depth data, and historical fishing records to generate fish activity forecasts, hotspot maps, and water clarity maps.
Software
(03)
Fishbuddy
Smart decisions: uses 10+ weather factors (temp, pressure, humidity) to flag prime times, recommend bait, and navigate nearby spots. Social: in-app forum to share catches and techniques.
Software
(04)
Sea.ai
Smart camera: combines optical and infrared sensors, utilizes AI and ML algorithms to detect objects on the water surface.
Hardware
(05)
Chasing F1 Pro
Remote/autonomous lateral movement, station-hold, multi-spot waypoints. Depth & temperature sensors; Wi‑Fi streams live video + depth/temp to the app. Bait-boat mount with one-tap in-app bait release.
Hardware
Current solutions overload anglers with information and are expensive for entry
Software
There are many software tools for fishing, such as Fishbuddy, LakeMonster, and Sea.ai. They are all good tools for fishing, but most of them are not very user-friendly for younger anglers as they display too much professional fishing knowledge.
Younger anglers usually don't have much experience and need help from friends to interpret the knowledge or guide them in the fishing process.
Hardware
The current hardware tools for fishing are expensive since they are not widely used in recreational fishing. Young anglers who haven't had much experience may not want to invest in expensive hardware tools.
Research Method
(01) Contextual Inquiry
Domain Understanding
(02) Secondary Research
Benchmarking
(03) Problem Framing
Problem Definition
(04) Behavioral Modeling
User Behavior Analysis
(05) Technical Feasibility
Research
(06) Design Investigation
Prototype & Testing
Literature Review
How it works
An uml diagram of the specilized fishing map
Technology Ecosystem
User Journey
1
constructing a
customer journey
customer journey
2
unexpected
pivot
pivot
3
unintended
accident
accident
Constructing a
customer journey
01.
The complete path users take when interacting with our map to understand their needs, motivations, and pain points.
Unexpected
Pivot
02.
An unplanned change in direction caused by external factors during the user journey.
Unintended
Accident
03.
An unexpected user behavior or outcome that reveals hidden issues or opportunities in the design.
Recommended
Spots Map
AI-powered location recommendations based on weather, time, and fishing preferences
Extended Reality Map
Extended Reality Map
Real-time AR overlay showing fish habitats and optimal fishing spots
Input
- Preffered fishing time period
- Acceptable distance range
- Type of fishing
Output
- Location and distance
- Weather data (Water temperature, air pressure, wind speed)
- Ideal time suggestions
- Recommendation score
Input
- Video of current surrounding
- GPS data (auto)
- Weather API (auto)
Output
- Shade area analysis
- Fish habitat prediction
- Real-time fish behavior analysis
- Smart fishing spot recommendation
workflow
design decision & technology stack
Radical Prototype
Letting users to "see" the dynamic fish habitats and real-time encouragement from an AI multidimensional agent, creating an immersive yet emotionally supportive fishing journey
Fishing Tech
Envisions a future where fishing blends data, emotion, and nature to explore new nature–AI relationships.
Provocative
Balance tech's focus on efficiency and experience with emphasizing mindfulness, emotion, and play.
Narrative-driven
Builds a story between user, environment and community through every fishing journey.
Experience over functional
Focuses on illustrating ideas of journey while blending technical completion.
Speculative
Connects speculative storytelling with design research to reflect on the fishing community.